One of the traits which made Osama bin Laden such an effective leader of the organization he founded was his ability to get individual terrorists and terror groups to look past their political, sectarian, and national differences and focus on a common goal. This ability to overlook contradictions apparently extended into his personal life.
I knew from the beginning that [bin Laden] was not willing to drink any soft drinks from American companies, Pepsi, Coca-Cola, Sprite, 7-Up. He was trying to boycott all American products because he believed that without Americans, Israel cannot exist.
- Palestinian journalist Jamal Ismail, who met bin Laden in 1984
Source: Peter Bergen, “The Osama bin Laden I Know,” p. 39
“My Muslim Brothers: The money you pay to buy American goods will be transformed into bullets and used against our brothers in Palestine. By buying these goods we are strengthening their economy while our poverty increases. We expect the women of the land of the two Holy Places and other countries to carry out their role in boycotting American goods. The security and intelligence services of the entire world cannot force a single citizen to buy the goods of his/her enemy. The boycotting of American goods is a very effective weapon for weakening the enemy.”
- Osama bin Laden
“The Declaration of Jihad on the Americans Occupying the Country of the Two Sacred Places”
August 23, 1996
Source: Peter Bergen, “The Osama bin Laden I Know,” p. 165
May 4 (Bloomberg) — The two polite Pakistanis who helped Osama bin Laden hide in the shadow of their country’s army bought bulk food orders, chose major brands and equally favored Pepsi and Coke, neighbors and a local shopkeeper said.